BLEU MOUNTAIN Package Design

This is a sticker decal design I created for a fictional blue cheese dressing brand called Bleu Mountain. I titled the faux company “Bleu Mountain” named after the Blue Mountains of Eastern Oregon. Inspired by the graphic design styles of the 1960s-70s, I used a wide slab typeface with a sans serif secondary font (Futura). I designed a decal for the lid (left), a front sticker (right), as well as a back sticker detailing the backstory of the company. Packaging was a new medium for me when I created this, but a welcome one.