MAZDA Rebrand

FINAL LOGOMARK

Having felt that the current Mazda logo did not match the brand’s vehicles, I rebranded Mazda with a sleeker and more attractive mark that is futuristic, yet gives a nod to their past history. The badge shape is that of Mazda’s world-famous Rotary engine. A vibrant blue was used as well, modeled after the color Mazda used in the 1980s.

Left: Mockup dealership sign | Right: Stationary Mockups