SASQUATCH MASONRY CO. Brand Identity
PRIMARY LOGOTYPE
This is the main logotype for a masonry based in the Willamette Valley in Oregon.
I used Procreate on the Apple iPad to illustrate the walking sasquatch carrying a trowel and a brick. I added a ballcap with the letter “S” on it and painted the entire logo a deep forest green to represent strength and the forests of the Pacific Northwest. I paired the illustrated logo with a strong looking blocky typeface Octin, which pairs beautifully.
SECONDARY LOGOMARK
The client wanted multiple logos to use in different situations, including a circular badge that could be used as an Instagram profile as well as a secondary logo for sweatshirts and hats.
I created a small logo with a sasquatch hand grasping a brick with a “SM” printed on the brick. The idea is simple, but effective

